Client: WaterAid
Health services across the world have been on the front line in the fight against Covid-19, and we couldn’t appreciate them more. But they are not all equally equipped to fight the pandemic. Our new global campaign for WaterAid is currently live, reframing the dangers of the Covid-19 pandemic to focus on the threats to those without clean water.
The rainbow is now a global sign of solidarity that began in our schools, and now adorns our streets – filling the windows of our homes and temporarily closed businesses across the world. In the campaign film ‘You Can’t Have a Rainbow Without Water’, we’re asking that people help us extend that sense of solidarity and hope to those who need it most, by donating to help us #BringWater.