Client’s: Google & The International Committee of the Red Cross
We needed to generate understanding and empathy around the fact that For the millions of people worldwide who are trapped by urban warfare, there is often no escape and no right choice. How to do this? Give them a choice. And let them see for themselves how hopeless it can be.
VR with gaze based interactivity was the perfect way for us to achieve this allowing us to immerse the viewer putting them in the driving seat- totally complicit in the decision making yet unable to help once the decision has been made. Giving the viewer a sense of responsibility for the family and understanding around the helplessness of their situation.
Will you make the right choice?
Winner: Lovie VR For Good
Press coverage: Campaign, The Drum, Little Black Book, Marketing Communication News, Ethical Marketing News