I’m currently Acting ECD at Don’t Panic London. Over the last 10 years I’ve worked on award-winning projects with some of the most talented people in the industry and have had the privilege of collaborating with clients like Medical Aid for Palestinians, Anchor Butter, Amazon Prime Video, Creative Review, Google, Greenpeace, ICRC, Hoxton Hotels, Innside Hotels, One.org, Oxfam, PETA, Save The Children, The National Autistic Society, The National Portrait Gallery, The Wildlife Trusts, UNICEF, and TED Talks.

I have been featured in The Face, Creative Boom, Creative Review (not once, but twice), Creative Bloq, It's Nice That & Digital Arts

My work has been covered by both industry and consumer titles; from The Sun, The Daily Mail (booo!) and The Guardian to the likes of LBB Online, Adweek and The Drum.

Email: george@georgemccallum.com

Instagram: @georgemccallumbakes