When I’m not thinking about my work, I’m thinking about working on a new food project.

From school-diner-themed supper clubs in support of charities, to inventing new and bemusing cakes designed to both delight and disgust, and more recently collaborating with some of the best food photographers in the game to bring my ideas to life. Through the latter, I’ve worked with brands like Reese's , Anchor Butter, Massive Cinema, and Concern Worldwide, where I was able to have my cake and eat it, working both as a food stylist and an agency creative.

you can see the rest of this work on my instagram @georgemccallumbakes