Legacy giving can feel distant and formal, but WaterAid wanted to reframe it as something personal, hopeful, and inspiring. The creative idea centred on a simple truth: a legacy isn’t just money, it’s meaning. It’s the values we leave behind and the stories that carry us forward.

We brought this to life through WaterAid’s first TV Legacy appeal- What Jack Gave, a poignant film told through the objects and memories of those touched by Jack’s life, from a teacup in Dalston to clean water in Zambia. The intimate storytelling, tactile details, and emotional journey turned a taboo subject into something deeply human. Extending this, we created an interactive digital tool that helped people explore their own legacy, making the experience reflective, uplifting, and lasting.

Best TV Campaign - Silver Marketing Awards

Directed by Jai Moseley & produced by Stink Films.

Concrete Jungle

Rainbows