Client: Save the Children

How do you follow the most successful charity ad of all time?

Two years after the release of Most Shocking Second a Day, the refugee crisis had worsened, and public perception was beginning to slip backwards again. So, we worked with Save the Children to continue the story with Still the Most Shocking Second a Day, building on the narrative people had become so invested in and reminding the British public that the journey wasn’t over.

And the results spoke for themselves: 13.5M+ views, 306K+ engagements, and features in outlets such as Sky News, Channel 5, Daily Express, Huffington Post, The Guardian, and The Mirror. The film also picked up a host of awards, including 11 D&AD Pencils, 4 British Arrows, 4 Kinsale Sharks, and a spot in the APA Top 40.